Case Study: RLS
Client Facts
Request Legal Service is a legal help company that connects lawyers to clients for large and mid-market law firms.
Their platform is extremely robust and ideal for legal firms that want to connect and engage with prospects looking for legal help in different legal categories and laws around the world.
Goal
Create Campaign
Increase Legal Leads Generation
Keep the Cost Per Conversion as Low as Possible
Before Hiring Bharat Sharma Consultancy
1.11
Cost Per click
2.49
Click Through Rate
5.88
Conv. Rate
11.81
Cost / Conv.
The directive from the client was clear, hit the ground running, and increase lead generation asap – so that’s what we did. We launched a new search campaign with an expanded keyword list. The plan was to test to the edges of the search market with broad keywords and aggressive automated bidding while also trying to increase the size of the addressable market.
In the first few days, we were testing the market and fixing the problems with the client website and syncing CRM, analytics with Adwords.
These ads would help to keep the client at the top of potential customers’ minds and increase branded searches over time.
After Hiring Bharat Sharma Consultancy
All clients want to hit the ground running, and all account managers want to prove themselves and show value right away, but that doesn’t always lead to the best results.
The real value of an agency like ours can be fully realized after a complete immersion into the client’s business.
1.80
Cost Per click
3.25
Click Through Rate
41.80
Conv. Rate
4.34
Cost / Conv.
Ever since the rewards have been aplenty, starting from SEO to creation of quality content and selection of target audience, Following are some of the significant changes we did to RequestLegalService.com:
Increase in Website Speed:
The faster a site is, the better the user experience, so slower websites are penalized, which causes them to slide down the ads rankings.
Optimized Mobile Experience:
Considering that 40% of web visitors will skip a website if it’s not mobile-friendly, we have to optimize the website for mobile to increase the landing page experience on mobile.
Result: an increase in 50% conversion on mobile.
Content that relates to ads:
A website should not confuse a potential customer. If you provide too many links, too many pictures, or too much text, you might confuse a potential customer.
In the case of Request Legal Service, it was indeed a challenging decision about which content to stock on there capture page or include in there services and which content should be excluded to provide a great landing page experience to visitors coming through Google Ads.
Small changes significant results:
- Created a useful, information-rich website, and content that clearly and accurately helped website visitors.
- We made sure that all pages on the site can be reached by a link from another findable page.
- Limited the number of links on a page to a reasonable amount.
- Created a sitemap file with links that point to the important pages on your site.
Bharat Sharma Consultancy managed to turn over a revenue of $1000 to a whopping $8,000 per month by generating five times the number of leads the website initially made.
What We Did?
3.25
Per Lead
To
4.34
Per Lead
The result was astounding yet straightforward!
Ever since the rewards have been aplenty, starting from SEO to creation of quality content and selection of target audience, Following are some of the significant changes we did to RequestLegalService.com:
Increase in Website Speed:
The faster a site is, the better the user experience, so slower websites are penalized, which causes them to slide down the ads rankings.
Optimized Mobile Experience:
Considering that 40% of web visitors will skip a website if it’s not mobile-friendly, we have to optimize the website for mobile to increase the landing page experience on mobile.
Result: an increase in 50% conversion on mobile.
Content that relates to ads:
A website should not confuse a potential customer. If you provide too many links, too many pictures, or too much text, you might confuse a potential customer.
In the case of Request Legal Service, it was indeed a challenging decision about which content to stock on there capture page or include in there services and which content should be excluded to provide a great landing page experience to visitors coming through Google Ads.
Small changes significant results:
- Created a useful, information-rich website, and content that clearly and accurately helped website visitors.
- We made sure that all pages on the site can be reached by a link from another findable page.
- Limited the number of links on a page to a reasonable amount.
- Created a sitemap file with links that point to the important pages on your site.
Bharat Sharma Consultancy managed to turn over a revenue of $1000 to a whopping $8,000 per month by generating five times the number of leads the website initially made.
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